Radix

The company and their wish

RADIX is a start-up founded by my friend Karel. He is dedicated to provide high-quality tutoring services. At Radix, he connects children with carefully selected tutors who best match their individual learning needs.

What sets RADIX apart is the commitment to personalized attention and a strong focus on individual growth.

With this in mind, Karel asked me to do three things:

Formulating an impactful one-liner that aligns with the company's objectives
Creating a logo that matches the name and concept of the company
Designing a flyer that effectively engages the target audience and encourages them to contact the company

The impact of the final result

My design had an amazing result: Karel received 10 new tutoring request, which doubled the amount of students for his company!

Personal development

Skills used

Figma for visual design

Analytic ingsights for unique selling points compared to other tutoring companies

Skills developed

Adobe Firefly for generating AI images in a certain style and colour palette

Designing a logo by using a grid

Areas for Improvement

Writing prompts in such way, that human hands are properly generated with AI

Also taking into account the target group's opinion while designing the flyer

Formulating an impactful one-liner that aligns with the company's objectives

Step 1: From short list containing words of interest to small sentences.
Step 2: Desk research, what do other tutoring companies have as a oneliner and what is the unique market position of Radix?
Step 3: Combining the opportunities and unique selling points to a final oneliner.

Creating a logo that matches the name and concept of the company

Step 1: A long list of sketches for the logo.
Step 2: The sketch chosen by Karel together with some additional inspiration. The title in the correct typography is also displayed to enhance integration.
Step3: Sketches for the final logo.
Step 4: The final logo, geometrically optimized.

Designing a flyer that effectively engages the target audience and encourages them to contact the company

Step 1: Sketching different lay-outs for the flyer, minding the rule of thirds. Both the front and the back of the flyer were designed.
Step 2: Some sketches converted to digital prototypes.
Step 3: The prototype chosen by Karel, alongside different AI generated images as potential placeholders.
Step 4: Finalizing the result.