Free your mind

The company and their wish

Digital Child Rights (DCR) advocates for the wellbeing and rights for children in an evergroing digital world. However, there is limited participation and awareness among teenagers.

Therefore, the non-profit-organization asked us to design a hangout place for teenagers where they would go to multiple times and has a positive effect on their life in the digital world.

The impact of the final result

My team and I concepted a pop-up shop where teenage girls can participate in creative workshops, like tote bag painting and candle colouring. In addition, there will be worked with Lighttables: these are tables that guide the people at the table in getting to know eachother by asking questions in a common category. Doing so, the girls will socially connect even though they're solo visiting.

Personal development

Skills used

Leadership: keeping the overview, delegating tasks, speaking up when there is room for optimization

Skills developed

Evaluating business strategies by composing a Value Proposition and Business Model Canvas

Creating AI video's in Google Flow

Areas for Improvement

Learning from existing organisations: even though some inspiration was picked-up by talking with 2 organisations, there could have been some more lessons learned

Gathering insights through user research

We used methods like: stakeholdermapping, empathy mapping, journeymapping, interviewing and desk research. The key insights are listed here below.

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5 Phones are influencing important aspects in the life of teenage girls, like sleep and social contact

Teenage girls want to limit their screen time, but they find this hard

The girls feel a social pressure to stay online

Teenage girls want to go out, but physical safety plays a large role in deciding where to go

The girls love creative activities, but those are often relatively expensive

Composing a business strategy and website

Business model canvas I composed this canvas by watching multiple video's about customer ratio's, personality traits and maintaining customer relations
Value proposition I filled in this proposition multiple times during the project, each time to make sure our concept still had value. Especially in the beginning, I noticed that I didn't know our target group that well and that our concept wasn't original enough. This lead to a revision and then finetuning of our concept.
Mid-fid design for our website During a workshop about colour and composition, I turned our already made low-fid website into a mid-fid by experimenting with colours. After that, I designed the high fid by using moodboards chosen by the teenage girls.
High-fid design for our website I included AI video's and images that I generated in a certain style. I also created components, hover/click variants, overlays, colour and typing styles to make everything match.

Preview of the website on a teenager's phone:

Designing a lighttable to make the teenage girls connect

When girls are solo visiting the pop-up, they would like to break the ice with the people sitting next to them. However, this can be quite scary. This table guides the girls in getting to know eachother by asking questions in a common category. Doing so, the girls will socially connect within no-time.

I designed this flow in multiple iterations, each time optimizing another bit. For example adding a guide on how to play at the beginning, giving the girls some extra time during the game to answer some questions and making the text readable for both sides of the table.